Aviva offers a wide range of insurance and savings products to help people protect what’s important to them and save for a comfortable future. Aviva is the UK’s largest insurer and has a strong international presence.

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About Aviva

We help our customers plan for the good times and we look after them when bad stuff happens. Using technology and our expertise we try to prevent bad things from happening to our customers in the first place.  We take our responsibilities seriously.

Aviva is the UK’s largest insurer with 15.5 million customers. We also have a strong international presence in Europe, Canada and Asia. We focus on markets where we can achieve scale, profitability and competitive advantage.  Our UK insurance business brings together our life, general insurance and health operations in the UK.

We offer a market-leading range of savings and investments, protection and insurance products to individuals, business and corporate customers, such as pensions (including long-term savings), equity release, annuities, health insurance and a range of general insurance products.  We also have one of the largest legacy books in the UK life and pensions market.


Aviva is unique as the only large-scale composite insurer in the UK market with a top three share across multiple product lines. In the UK our market share for general insurance and health is over 10%, and life and savings insurance is 18%.

Our customers can interact with us in a number of ways: online, by phone, through brokers, financial advisers, strategic partners and price comparison websites.

Every year we pay our customers over £34.6 billion in claims and benefits.


Aviva plc

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Why Norwich?

Norwich is a £10 billion economy with 24,000 businesses and nearly 160,000 jobs of which 11,610 are in financial and related professional services. It benefits from proximity to hubs of financial and business activity in London, Cambridge and Ipswich.

Over 200 years in the making, Norwich is recognised as a centre of excellence in insurance, financial and professional services. Norwich is one of the largest general insurance markets in Europe with the 2nd highest concentration of insurance jobs in the UK (ONS, 2016). In addition to attractive career opportunities, it offers outstanding quality of life, and the benefits of living in a vibrant, affordable, culturally advanced and accessible city.

Norwich is the home of important businesses and brands in financial services and insurance that are taking advantage of the unique ‘value’ on offer.

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