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Centre for Behavioural and Experimental Social Science (CBESS)

Established in 2007, the centre’s mission is to further UEA’s tradition of using behavioural and experimental methods to study key questions in the social sciences.

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About Centre for Behavioural and Experimental Social Science (CBESS)

Established in 2007, the centre’s mission is to further UEA’s tradition of using behavioural and experimental methods to study key questions in the social sciences. The centre brings together academics from different fields and aims to enhance collaborations on high quality research projects within and beyond the social sciences.

Our research agenda is grouped in 4 research clusters:

Behavioural Change: This cluster is set to expand the understanding of human behavioural change from multi-disciplinary perspectives and to help improve human behaviour in important domains, including the current handling of the COVID-19 pandemic. This cluster will combine behavioural and experimental expertise of CBESS academics with specific knowledge and needs in environmental science, nutritional science, medicine, and other domains.

Science of Consumer Behaviour: Carrying forward the work of the ESRC-funded network NIBS, this cluster focuses on understanding consumer decisions in the market environment. This objective does not only connect CBESS members from different schools, the resulting insights are expected to be of interest to companies as well as consumer protection and regulation authorities.

Diversity and Discrimination:  This cluster aims to inform the current academic and popular debates on topics of diversity and discrimination. It supports research on social identities such as gender, race/ethnicity, and sexual orientation. Experimental methods promise to provide detailed insights into biases and their consequences.

Text Analysis and Artificial Intelligence: This cluster focuses on methodologies and applications of two very promising tools for social scientists: text analysis and artificial intelligence. One major aim is to increase and improve the use of text data as a rich source of information about drivers of individual and collective behaviour.

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Centre for Behavioural and Experimental Social Science (CBESS)

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Norwich is a £10 billion economy with 24,000 businesses and nearly 160,000 jobs of which 11,610 are in financial and related professional services. It benefits from proximity to hubs of financial and business activity in London, Cambridge and Ipswich.

Over 200 years in the making, Norwich is recognised as a centre of excellence in insurance, financial and professional services. Norwich is one of the largest general insurance markets in Europe with the 2nd highest concentration of insurance jobs in the UK (ONS, 2016). In addition to attractive career opportunities, it offers outstanding quality of life, and the benefits of living in a vibrant, affordable, culturally advanced and accessible city.

Norwich is the home of important businesses and brands in financial services and insurance that are taking advantage of the unique ‘value’ on offer.

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