Engaging Norfolk

Engaging Norfolk is a growing, voluntary movement led by Cassandra Andrews & Brian Bush who are passionate about Norfolk business. Together they aspire to be an inspirational force for change, promoting employee engagement as a better way to work

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About Engaging Norfolk

Whilst there are many different definitions of Employee Engagement, at Engaging Norfolk we believe it is the discretional effort that an employee gives when they are truly connected to the business.

Meaning that an engaged employee who feels cared for and respected has more motivation and a stronger affiliation to the business and its goals. An engaged employee is more committed, more productive and ultimately, creates more profit for your bottom line.

As identified in David Macleod’s and Nita Clarke’s 2009 report, ‘Engaging for Success’, we focus on the four key fundamentals of employee engagement.


Visible, empowering leadership providing a strategic narrative (or story) about the organisation, where it’s come from, where it is going and the role each employee plays in the story.


Where the values on the wall and on the company website are reflected in the reality of day to day business operations and the behaviours of all staff. There is no ‘say–do’ gap present; the promises made are promises kept.


Managers who treat their people as valuable individuals; they coach and stretch them, not only for business success but for their own personal development.


Employees are seen not as a problem, rather as central to the solution; employees are involved, listened to, respected and invited to contribute their experience, expertise and ideas to the business.


Engaging Norfolk

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Why Norwich?

Norwich is a £10 billion economy with 24,000 businesses and nearly 160,000 jobs of which 11,610 are in financial and related professional services. It benefits from proximity to hubs of financial and business activity in London, Cambridge and Ipswich.

Over 200 years in the making, Norwich is recognised as a centre of excellence in insurance, financial and professional services. Norwich is one of the largest general insurance markets in Europe with the 2nd highest concentration of insurance jobs in the UK (ONS, 2016). In addition to attractive career opportunities, it offers outstanding quality of life, and the benefits of living in a vibrant, affordable, culturally advanced and accessible city.

Norwich is the home of important businesses and brands in financial services and insurance that are taking advantage of the unique ‘value’ on offer.

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