Smith & Pinching Financial Services Ltd

A leading firm of Chartered Financial Planners in East Anglia. We believe in putting the client first, building long term, trusting relationships and a hands-on approach to ensure that our clients’ finances are nurtured and protected.

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About Smith & Pinching Financial Services Ltd

The Smith & Pinching name is well-known in East Anglia. We’ve been advising clients in the region for over forty years and are now one of the largest firms in the area.

Importantly, we are Independent Financial Advisers – so we are able to give you advice on solutions from the whole of the financial marketplace. In addition, we have achieved the gold standard for Independent Financial Advisers: the firm was the first in the area to be awarded the coveted Chartered Financial Planners designation in 2009 by the Chartered Insurance Institute (CII). There are still only a handful of firms in the region who have attained this status.

Smith & Pinching was founded in 1973 by Barry Pinching and Gerry Smith. Today, the firm employs more than 100 staff, most of whom are based at our head office in Aylsham Road, Norwich. In addition, we have branches in Eaton and Lowestoft.

We are recognised and respected by fellow professionals in the legal and accountancy sectors in East Anglia, working with them to achieve your best interests.

Our Commitment to You

Professional excellence is a key component of the S&P service, coupled with a friendly, caring approach and a “can do” attitude. We believe in putting the client first, in building long term, trusting relationships and in a hands-on approach to ensuring that your financial well-being is nurtured and protected. We believe that the adviser/client relationship is a very special one, built on trust and understanding. Many of our clients have been a part of the S&P family for many years – and sometimes for generations – and have become friends.


Smith & Pinching Financial Services Ltd

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Why Norwich?

Norwich is a £10 billion economy with 24,000 businesses and nearly 160,000 jobs of which 11,610 are in financial and related professional services. It benefits from proximity to hubs of financial and business activity in London, Cambridge and Ipswich.

Over 200 years in the making, Norwich is recognised as a centre of excellence in insurance, financial and professional services. Norwich is one of the largest general insurance markets in Europe with the 2nd highest concentration of insurance jobs in the UK (ONS, 2016). In addition to attractive career opportunities, it offers outstanding quality of life, and the benefits of living in a vibrant, affordable, culturally advanced and accessible city.

Norwich is the home of important businesses and brands in financial services and insurance that are taking advantage of the unique ‘value’ on offer.

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